In the face of unforeseen challenges and disruptions, organisations must possess a well-defined strategy to effectively navigate through turbulent times. Crisis management, a crucial aspect of business operations, entails the proactive identification, assessment and mitigation of potential risks and threats. With a formal and structured approach, we The KNOT PR aims to minimize the negative impact about an organisation’s reputation, operations and stakeholders. By implementing robust crisis management protocols, businesses cannot only survive crises but also emerge stronger and more resilient in the face of adversity.